Your website going offline is inevitable. Hardware fails. Software has bugs. Networks have outages. The question is not whether it will happen but how quickly you will know about it.
The Cost of Undetected Downtime
Every minute your website is offline is a minute where visitors cannot become customers. For an e-commerce site generating $10,000 per day in revenue, that is $6.94 per minute. Without active monitoring, downtime is typically discovered by a client emailing to say the site is not loading.
What to Monitor
HTTP availability catches total outages. Response time monitoring identifies degradation before it becomes an outage. Content checking verifies expected content is actually present, not just a server error returning 200. SSL certificate expiry monitoring prevents an avoidable outage from an expired certificate.
Tools Worth Using
UptimeRobot offers free monitoring for up to 50 sites at 5-minute intervals. For business-critical sites, 1-minute monitoring intervals are worth the cost. Our hosting plans include a 99.9% uptime SLA. Get started.
